Leveraging digital technology to transform media and entertainment
The UK’s entertainment & media industry is evolving rapidly, with revenues expected to reach £121 billion by 2028, according to PwC’s latest Global Entertainment & Media Outlook. This dynamic marketplace is highly competitive, offering significant opportunities for those who can quickly adapt to technological change.
Digital transformation is no longer an option - it's essential
With the rise of on-demand streaming and personalised content, media companies face the challenge of staying relevant and competitive. Understanding audience behaviour has never been more critical for broadcasters, media owners, advertising agencies and regulators.
Today's media consumers expect instant access to content that suits their preferences. If a channel or platform doesn’t meet their needs, they’ll simply switch to one that does. The shift in viewing habits demands that media companies modernise their approach, embracing digital tools to unlock deeper audience insights and stay ahead in this fast-moving market.
AudEx Visualise: audience expert solutions for media professionals
Developed in partnership with TRP Research, AudEx Visualise is designed to help broadcasters, media owners, and advertising agencies monitor shifting behaviours and maintain strong audience engagement.
Powered by intuitive cloud technology, AudEx Visualise simplifies data navigation, allowing users to explore millions of data points with ease. The platform reduces complexity, enhances efficiency, and empowers faster, smarter decisions.
AudEx Visualise ensures that anyone in the industry - whether commissioning programmes or buying ad space - can base their decisions on the most robust and insightful audience data available.
A useful tool. Smooth, swish, and easy to navigate.
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