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Magic Light Pictures is an Oscar-nominated and BAFTA-winning creator of family entertainment and brands, managing production, distribution, licensing, and marketing.
As a leader in children’s animation, the company has an impressive catalogue that includes iconic titles such as The Gruffalo, Room on a Broom, and Zog.
Challenge
As a content maker, Magic Light Pictures needs to understand if their content is being viewed by its intended audience and the value of its inclusion within the schedule. Christmas is a particularly important season as Magic Light Pictures' animations
frequently premiere on Christmas Day. 2024 was no exception with the film animation of Julia Donaldson’s book ‘Tiddler’ watched by 3.2 million viewers on Christmas Day, rising to over 5 million when playback over the following 28
days is included. In fact, Magic Light content filled the Christmas schedule, with 12 specials airing over the period and requiring performance monitoring.
Magic Light Pictures is keen to know audience levels as soon as possible and historically have relied on static Excel reports which are less efficient in allowing an easy assessment of many variables, tracking performance, and allowing strategic decisions
to be made quickly. As the UK media industry becomes more data-driven, Magic Light Pictures needed a solution to streamline processes and keep pace with the evolving landscape.
AudEx Visualise provides a dynamic, intuitive, and accessible data
platform for accessing and analysing audience performance.
Solution
AudEx Visualise, a cloud-based media data portal, was implemented as
the solution to transform Magic Light Pictures' data access. By moving away from static Excel reports, Magic Light Pictures is now able to dynamically review audience figures, including as-viewed data, and track audience build day by day.
Accessible on both desktop and mobile devices, the platform allows Magic Light Pictures' team to see real-time insights wherever they are.
Marc Ollington, Magic Light Pictures Marketing Director, commented:
We have been delighted with the new way of accessing our overnights data via AudEx Visualise. TRP and Sopra Steria provide a reliable and user-friendly service, giving us the data we need, when we need it.
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